I have been sent the first three issues of Art Therapy, the partwork set to be launched in September – being distributed by Gordon and Gotch.
The launch and accompanying TV advertising will refresh interest in this space and, I suspect propel interest through to Christmas.
Smart newsagents will ensure they have good stock of books, pencils, pens, erasers and other products to sell to this shopper as the opportunity is considerable outside the magazine space. The partwork launch is an excellent opportunity for us.