While I don’t have lotteries in my newsagencies, I have been helping a few newsagents engage with Set for Life to make the most of the launch opportunity. This is important regardless of Tatts also offering it online.
Here are my tips for launching this new game in your business:
- Know the target demographic. All I have read suggests this game will appeal more to a younger audience than traditional lottery games in Australia. Play to this demo in your marketing.
- Talk about the game online, on Facebook and other platforms where you represent your business.
- Tell stories about what the $20,000 a month could mean.
- Run a competition on how would you spend $20,000 a month.
- Consider launching with a competition or promotion where one customer wins a $8.40 Set for Life ticket – run this for four weeks.
- Look for stories from the US where major prize winners have been able to take prizes monthly for many years.
It is not too late to go big and loud in promoting Set for Life as it will take some time to build interest in the new product. It is essential you do more than sell the game across the counter.
So far there is a lot of interest in the game.