I love the floor display unit for the Justice League figurines. It is strong, dramatic and perfectly branded. The products did not sell. Price point was an issue. I think this is because it is licenced product and from Schleich – a premium brand.
Performance demanded we quit the range. We dropped price to $9.99 and immediately the products started selling. Customers love the characters and everything else about the Justice League range including the new price point.
The space we freed was more important than holding out to possibly make margin on the stock.
Quitting underperforming stock has to be done without emotion and at a price point that meets the needs of the business.
from the start we sell them for $19.99 and $39.99 for the double ones. We manage to sell half of the stocks and they still slowly selling , but i think wholesale price is a bit too high.