On a Friday we reset magazine facings to reflect the different shopper we have visiting from Friday afternoon through to Sunday afternoon. In our case they are more interested in fringe and special interest titles. Our changes reflect this, to create a magazine department different to the two Coles supermarkets in the centre.
Placing Daphne’s Diary and Vintage Made at the front with the full cover on show are two examples of moves we make to position our magazine offer differently in the centre.
While the magazine distribution model continues to frustrate, we continue to try for tasty lemonade with how we manage magazines in-store.