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Is the IBIS report on newsagencies based on flawed Hubbed pitch?

Reading the IBISWorld Industry Report OD5495: Newsagencies in Australia, I am left wondering how wide their research took them since they place considerable emphasis on the Hubbed Connect platform. There are nine references over 29 pages including this from page 11:

The Connect model, which is being offered to newsagencies, is anticipated to provide significant growth opportunities for outlets. The Connect portfolio is expected to offer consumers a one-stop shop for a range of products and services that they would previously have demanded from a range of alterative retailers. The Connect model is expected to reinvigorate the Newsagencies industry by proving scope for growth across a number of products.

It appears inadequate research was done when you consider this from page 6:

The Connect system enabled newsagency customers to undertake a range of tasks they would previously have done at other retailers, from bill payment to parcel shipment and photo printing.

Newsagents have had parcel shipment and photo printing for years.

The Connect related statements read like they are from Connect or their launch partner the ANF. Today, in 2015, I know of plenty of newsagents trying to ditch Connect but having trouble.

It is disappointing that the Ibis document has not covered more commercially valuable innovation being leveraged by individual and groups of newsagents. To me, the inadequate coverage means the Ibis report is not accurate, certainly not worth the $900.00+ price tag (unless you got it free).

The report was published to the ANF managed Facebook group and removed shortly after I wrote about it here.

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