In my involvement with newsXpress I have seen a new range of what could be described as boys toys released through the group recently with some excellent sales success. What’s most interesting to me is that most of the male newsXpress business owners have taken one of the boys toys home for a play. The stories have been hilarious. Better still, their playing with the toys has made them better sales people and this is driving good sales.
Playing in the shoes of our target customers is a business activity that will drive sales.
Your right Mark, I have 2 teenage sons and my wife reckons I’m the biggest kid of the 3 of us……lol