3M products are brilliantly represented in stationery outlets in the UK, especially the Ryman Stationers outlets. There, they have floor display units with terrific seasonal value propositions as well as good ranges on the regular shelving – satisfying broad demand.
We don’t see promotions like this from 3M in newsagencies. I am not sure if the problem is at 3M or at GNS. Regardless, we are not pitching 3M in a manner that is competitive with Officeworks. This costs us revenue. It also costs 3M revenue.
I’d like to see the company develop appropriate floor display offers with newsagents and pitch these as a package to our channel with a target of, say, 1,000 engaged retail newsagency businesses. The most efficient way for it to do this would be through each of the newsagency marketing groups.
Stationer banner groups in Australia already do this with a range of suppliers. If we don’t we will lose even more stationery sales.
Hi Mark,
I have sent this information on to 3M for further comment. Will advise on reply.