Every card shop I have seen in the UK this trip has cards in the window. Our channel accounts for 35% of all greeting cards sold in Australia yet we rarely promote cards in our windows. We are lazy. We are missing an opportunity here.
I wonder what we could do for sales with creative window displays featuring cards.
The photo shows one window from a gift shop in Harrogate in North Yorkshire. They claim it is the biggest card and gift shop in the area. Despite being well known for their range of cards, here they are using valuable window space to promote cards. I think we should do more of this in our businesses.