OzLotteries is promoting their mobile app to people who are mobile. I noticed the ad in my Twitter feed a couple of days ago.
I downloaded the app and checked it out. Sure enough, you can purchase tickets anytime anywhere.
All they need to do is attract a user who is travelling and I expect they will stay once the return from their travels. The ticket purchase process is fast and easy – faster than visiting a shop and making a purchase.
Newsagents need to be aware of innovations such as this when undertaking their own business planning.
It is this type of innovation was more concerned about when saying newsagents in NSW were spending too much on the supermarket situation.
we’ve noticed an increase in customers who tell us they usually purchase through Oz Lotteries.