Pacific Magazines has finally hoisted the white flag on print with a massive digital transformation program that will radically shift its reliance away from advertising through a series of e-commerce ventures selling products and services in specific “industry verticals” where its mastheads operate.
This is the opening paragraph of a report from Paul McIntyre in today’s Australian Financial Review.
The Australian Women’s Weekly has increased its online traffic by 33 per cent since launching its new website and ending a longstanding tie-up with NineMSN.
Figures released to The Australian show the AWW online has increased its users from 846,644 in May last year to 1,133,820 in May this year, following its relaunch on April 1.
This is the opening paragraph of a report by Sharri Markson in The Australian today.
I urge newsagents to read both articles.
The buy any 2 Pacific magazines with Woolworths for $7 atm is enough engagement for me.
Positioned at the self serve and other checkouts this has had an impact on my weekly sales.
And it flows over to non pacific tittles as well.