A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging interest in Paper Towns to drive Girlfriend magazine sales

IMG_8267The Paper Towns themed gift with purchase of Girlfriend magazine is well targeted from what people in the target demographic tell me. This branded gift needs to be put in a spotlight to use it to drive purchases of the magazine by those who might otherwise not regularly do so. We have it in front with the full cover on show. FYI Paper Towns is a popular movie out now.

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magazines

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