After the Toowoomba Chronicle ran the story about a newsagency closure, they ran a poll asking people if they visit a newsagency at least once a week. It’s a dumb question in my view, too narrow in focus. Embedded in the question is the suggestion people visit newsagencies less than they used to. As I noted, this is a clumsy question in my opinion.
51% of respondents said they did visit at least once a week. We don’t know how many responded – making the results useless. There is no sense in this survey.
APN and the folks at the Toowoomba Chronicle ought to have thought more carefully about how they could help newsagents rather than asking the ill-considered question they asked.
They could have spoken with newsagents in Toowoomba and discovered for themselves how they are transforming their businesses. There are some excellent stories of newsagency growth in the region, stories of new traffic helping to recast newsagency businesses away from traditional and into new areas.
Maybe the good newsagency stories are not news because they do not focus on newspapers.
Don’t know about the Newsagency questionnaire the one about the Adult Sex shop is interesting. It could be the answer for boosting my business. Not quite sure how it would fit with the family vision of a newsagency.
Maybe the chronicle could help by improving the content
Of their publication
Simple question….simple answer. Don’t be so sensitive.