I posted about the cute Frizzies from ty on Facebook last week and achieved more than 600 likes and plenty of comments in a couple of days. One person commented that a Frizzie looked like a selfie of their friend Luca. Other friends joined in. I responded with an offer of a free Frizzie for Luca. The Frizzie is in the post even though he’s in another state.
This simple engagement on social media humanised the business and took us from being a business to someone having a chat with friends talking about us – kind of the way you might in the real shop except this was only and with people who have not shopped with us before. The interaction encourages those in the thread to notice us, remember us and realise we can be fun in such discussions.
We need to be as engaged and human online as we are in-store. In fact, more so as online they have even less to go on about who we are. Facebook is a terrific platform for this engagement.