This range of optimistic cards is working a treat at the newsagency counter. They are from Affirmations in NSW. Customers comment about the positive messages. I can tell these products make people happier at the newsagency counter. The images and words slow people. They also provide us with an opportunity to pitch a point of difference.
This is an example of how a thoughtful placement at the counter can be helpful beyond sales achieved.
You know it’s working when a customer picks up the product and smiles a genuine and heartwarming smile.
I like to have products at the counter that are not what people expect at a newsagency counter as this is another way to disassociate fro the traditional newsagency.
Product selection is a key activity through which to redefine your business to those who shop with you.
I think too often newsagents stock items and police them where they do because of they think is expected of a traditional newsagency business. Traditional activity will deliver traditional results.
the packaging has improved so much than few years back when i stock them. they are good seller to ladies