This post I put on Facebook two weeks ago to promote cards in the newsagency continues to attract new shoppers for us. People seeing the post have commented to us about the message of a handwritten message in a card lasting longer than a text message. While this sentiment is what they mention, I think it is the choice of cards for the post that drives attention – they are different and on point for the text in the Facebook post.
I encourage all newsagents to try this. It’s easy. For a few dollars you could attract new shoppers. Here are some tips based on my experiences:
- Choose cards that are different and that stand out visually.
- Order the cards with the most important visually places on the left.
- Write in a relevant way about the cards.
- Include details on your location in the post.
- Boost your post – I suggest spending $2.00 for a day. Target your location.