Here is another example from another newsagent documenting the consistent oversupply of Inside magazine by Network Services. There is no sense to this other than Network keeping their trucks full. Right here is why newsagents early return.
Here is another example from another newsagent documenting the consistent oversupply of Inside magazine by Network Services. There is no sense to this other than Network keeping their trucks full. Right here is why newsagents early return.
In the MPA Application, we are told in Annexure C2,
‘MPA members have an estimated average sales efficiency of 67%.’
This means a 33% over supply.
In Annexure C16 we are told MPA is going to,
‘…reduce oversupply of product at newsagency level’
In Annexure C, Part 2 we are told,
‘Distribution quantity per Issue Minimum Sales Efficiency
>..30,000 copies 55%
20,000 copies – 30,000 copies 50%
10,000 copies – 20,000 copies 45%
1,000 copies – 10,000 copies 35%
< 1,000 copies 25%’
This means oversupply of 45%, 50%, 55% and 75%.
‘ Sales efficiency’ is said to mean sales as a percentage of products supplied. The very latest thing to say if you can’t bring yourself to utter – brace yourself- ‘supply inefficiency’.
http://www.newsagencyblog.com.au/wp-content/uploads/2015/06/nx-accc-mpa-letter5.pdf
http://www.newsagencyblog.com.au/2015/06/12/more-correspondence-on-the-anf-handling-of-the-mpa-trial/
http://www.newsagencyblog.com.au/2015/05/06/what-newsagents-need-to-know-about-the-mpa-trial-of-proposed-magazine-supply-rule-changes/
Actually Henry a sales efficiency of 67% is a 50% over supply.
i.e. receive 15, sell 10, means you have a 67% efficiency although you have 50% more stock than is required.
Sales efficiency is a crock of sh#t.We should be dealing in absolutes in sales bands, ie any magazine where the sales is less than 5 on average should not receive any extra;s unless it is a 80% sell out over 5 issues.