Leverage the opinions of your customers to shine a light on products you sell. Ask for their reviews of items and place the reviews on your Customer Reviews noticeboard.
Your customers could review magazines, cards, gifts – almost anything you sell.
In addition to putting the reviews on a noticeboard, post them on Facebook and other social media platforms – reach outside your business and show how you listen to your customers and make them an integral part of your business.
Don’t rush into this idea. Take your time. Think about it in the context of your customers. Plan. Get your team on board. Come up with a way for people to participate easily. Make sure you have the right place to display the reviews.
I suggest you focus on one product category to start, to focus attention in a way that works commercially for the business. Once that has run for a while, take a break and then review something else.