7-Eleven outlets pitch up-sells well at the counter. No matter when you visit there are several offers. I have noticed recently in Victoria they are targeting Myki top-up shoppers. This week it is offering Extra gum with a Myki top-up or purchase. The $2 offer is good value.
There are several lessons from the 7-Eleven approach here: the offer has to be good value, targeted to the destination shopper and professionally pitched. Confectionery suppliers to the newsagency channel can make these offers. Sometimes all you need do is ask. Remember, though, a professional sign is vital.
Newsagent sales basket data indicates that transport ticket purchases are among the least efficient for newsagents with the destination traffic rarely extending the basket. 7-Eleven combats this with its approach to up-sell offers.