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Cheap old magazines damage the newsagency brand

IMG_0403While for sure there is a debate about the Newsagency shingle, for the majority of newsagency businesses it remains the key identifier of the business. This is why it is frustrating to see a display like this outside a newsagency.

In my opinion this display damages the business and the broader newsagency brand.

I don’t care if the magazines were forgotten in the returns process and the newsagent is seeking to mitigate the situation. It looks cheap. It looks bad.

As for selling the freebies that come with magazines, this is a foolish and brand damaging act.

We ought to expect better from our colleagues with whom we share a shingle.

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