A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Damning magazine sell through rate data

magsellthroughHere is magazine sell through rate data at the MPA category level for Network Services titles supplied to a newsagency.

Click on the image for a larger version.

Ignore the last column as the month was not complete when the report run. The eleven months prior offer damning evidence for some title categories.

A consistent sell through rate of 50% is necessary for break even in the newsagency from which I have this data. They are losing money in more than half the categories from Network Services.

It is data like this a newsagent could use as cornerstone evidence supporting a claim of unfair behaviour by a magazine distributor.

To magazine publishers I would say – here is the data newsagents have. Plus they have it down to the title level. I have not published that here as it would surely upset some publishers. It disgusts me to see a title consistently selling at 22% each month or less for every month of the year.

This is what is causing newsagents to reduce floorspace allocation of magazines. It is not a new situation.

8 likes
magazine distribution

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image