A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Selling out of ugly dolls in the newsagency

IMG_7124We seized the opportunity to stock the ugly dolls at a terrific discount. We pitched the product in a dead spot with a cheap display. The sign was the key factor in us selling out of these dolls in less than two weeks.

I have a few takeaways: end of run items provide opportunities for us to push back on the expectation we are expensive. Keenly priced products at ideal impulse purchase locations with almost offensive cut-through signs work.

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marketing

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