A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging the GoT franchise

IMG_7795With the latest series at an end, now is the time to leverage Game of Thrones merchandise. Anything with Jon Snow is especially popular. If you are asking what is game of Thrones you are too late. If you are asking which suppliers have product you are probably already too late. For these pop culture items buying needs to be ahead of the wave for you to maximise the opportunity. This is a space not occupied by traditional newsagency suppliers.

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newsagency of the future

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