Tatts has launched Scratch & Match play on mobile devices. While a promotional game without cost at this stage, it demonstrates how mobile based games can be played.
This is not an unexpected move by Tatts. I have written here many times that digital is the biggest threat to in-store purchases of lottery product – far more so than supermarkets getting lottery products.
You can check out the game here: http://bit.ly/1LbvjQH
Players can access more games by answering survey questions. I expect Tatts would say this is the purpose of the game at this stage. I think it is more a proof of concept.