Magazine distributor Network Services increased our support of Muscle & Fitness magazine from 2 cipies to 4 to 8 and now to 9 despite the evidence indicating that three copies is probably optimal for us. Network will say it’s a mistake – surely they could not have done this deliberately. The publisher, if I spoke with them, would likely say the last thing we want is wasted inventory in circulation. I would not believe either of these responses. We have been sent increasing copies of this title because the magazine distribution model to newsagents is broken. This oversupply by Network Services of Muscle & Fitness is appalling and unfair – in fact, it is unethical.
Same title 2 different stores, 2 different states.
How many other stores are in the same boat.
Systemic unconscionable behaviour by NDC yet again.
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