A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Using colour to brighten winter in the newsagency

IMG_7723I wrote recently about the use of colour to give the shop a warmth during the cold months of winter. This photo shows one of several warm displays I discovered when visiting one of my shops last week. The use of colour is excellent – it makes the display noticeable and warm, a nice response to the cold weather outside in the Melbourne winter.

I like the choice of yellow and orange arranged in a chequerboard approach and the thoughtful placement of homewares product in front. Better still, the display works.

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