As we carry more expensive items in our newsagencies we need to adjust our approach to price labels. Whereas in the past a price sticker or barcode label on lower cost items most often was placed on the front, more expensive items require a fresh approach.
Items priced at $100, $200 and more need to be priced discretely. This could be done using a swing tag so there is no adhesive on the item or its packaging. Alternatively, a label could be placed on the base of the item so the product itself is not affected. Better still, you could make a price label and place this on the shelf next to the item. This is the approach we take for items at $200 and above.
Pricing a product with professional are can call out the item for attention by shoppers as they see it as something more than an everyday item. A special price label can make an look more precious. You can control this with how you price.
Pricing products with a price gun sends the message that the items are everyday. While this approach has its place, I think that place is less often in a newsagency on the move and transitioning to a newer model.