I have written before about the importance of brands in our businesses from stationery to ink to gifts. A recognisable brand has a cache of understanding embedded with it. If it is a good brand we retailers can leverage this.
The importance of brands was reinforced this week when I read the story about the Hello Kitty hospital that opened in Taiwan. This takes brand engagement to a new level and while it may seem crazy to some, to Hello Kitty fans this would be the place to have a baby.
In our businesses today we have well known brands. Some of us I am sure could more successfully leverage these to drive traffic and sales. Social media lends itself to brand level engagement as it is through this you can connect your business with a brand, reaching people who otherwise may not have connected your business with the brand.
While we are unlikely to brand our businesses entirely as one international brand, we can, in-store, create spaces owned by brands to become destination stores for products from these brands.
Read the hello Kitty story and maybe you will find the brand inspiration I found.