The ANF supports the MPA trial as it is better than nothing and so data can be gathered. Despite offers, the ANF has not considered the excellent data in newsagencies. This image is a screen shot from a newsagent showing appalling behaviour by Network services in grossly oversupplying Muscle & Fitness magazine. From March this year Network started increasing supply despite their being o evidence. This poor newsagent is now suffering an increase from 3 copies to 9 copies. No wonder they are early returning.
Shame on Network and the publisher for enabling this situation. Shame on the ANF for not using this data to support action by newsagents to stop this behaviour.
While I am no lawyer, this evidence and thousands of examples like it could be harnessed for newsagents to bring acton against the distributors that consistently oversupply in the face of evidence indicating that there is no justification for this.
Every few days I receive schemed shots like this and reports showing consistent and growing oversupply. This evidence outs appalling behaviour yet it continues – on our channel and not on those we compete with. It is breaking newsagents.
I feel it is the publishers fault , they obviously are over printing , to get more advertising dollars maybe ,who knows . If they print 100000 copies then obviously 100000 copies are going to be distributed .
Shaun that is certainly where it starts. Our suppliers are the distributors. They are the ones we go after if we ever want to prove unfair practices.
This highlights another issue with the proposed sales efficiency rates, they are based on the print run size.
How are we to know if the target efficiency rate for this magazine is 25%, 35%, 45% or 55%?
Another ambiguous area open to abuse.
Monsters children -supply 5 return 5 for 6 issues ,here is an idea lets increase it to a supply of 6 now …….