Being who you are on social media matters.
Your posts need to be what you believe in, they need to reflect who you are and what your business stands for.
For newsagents who claim the local business label, social media posts and comments need to be locally focussed where possible. Indeed, social media platforms like Facebook, Twitter and Instagram lend themselves for use by local businesses for making the local pitch.
If you use social media to say hey shop from us you will sound like any other business including big supermarkets and similar.
Social media is where your voice – your voice – should stand out, to reflect your business and what matters to you. For many newsagents this will be: we are local, just like you.