The Minions movie is not even out and licenced product connected is flying off the shelves. We are using the range to attract new shoppers and its working – in-store and through social media. As some of the major retailers nearby are out of stock of key Minions lines, we have been able to attract people who otherwise might not have considered us.
Sometimes, crumbs sales can be valuable. Having supplier relationships to ensure product access is vital.
Small businesses can be more nimble in this space than, say, a Big W or Coles. Their buying goes through processes whereas we can call a supplier one day and have stock the next. Minions is that type of product- where having it on the shop floor at the right time is key to maximising what you can make.
What we are seeing with Minions in the newsagency is another example of how we can grow our businesses.
To traditional newsagency suppliers who think this is a step away what serves your purposes I’d note that Minions shoppers tend to shop the shop and this is where you benefit.
Mark, who is the supplier you use of these licensed products?
Mark: Big Balloon. The advance access and insights to the licence opportunity were through a newsXpress preferred supplier relationship along with special pricing.