Dwayne The Rock Johnson is on the cover of the latest issue of Australian Men’s Health and we should promote the heck out of this issue because his latest movie, San Andreas is very popular at the box office and it was shot here in Australia. When I say promote, I mean in a way to connect with his fan base and the fans of the movie. For me, this means out of store promotion on social media and front of store promotion to attract passer-by traffic. It is the social media marketing I am most keen for as this is sure to get my business noticed by more people who are not aware of us.
This is a timely cover we newsagents can leverage better than any other retailer.