This issue of Men’s Style magazine has been on the shelves a little over three weeks and we have not sold a single copy. This issue is loss making for us. Today, we early returned all stock to mitigate our situation. Without the right to early return I would not have been able to reduce the extent of the financial loss from this issue of Men’s Style.
If newsagents cannot control the titles we receive and the volume of each issue we must be able to early return.