I love this simple yet effective use of a tree brand for featuring greeting cards in a shop I visited this week. They have slices slots into the branch and placed cards in those slots. This is a terrific way you can display cards off location, to attract impulse purchases – since there will be people in the shop for other items who could purchase cards if you disrupt their shop visit with cards presented differently.
Sometimes the best visual merchandising ideas are the simplest.
Click on the image for a much larger version. Email me if you would like photos from other angles.