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A lesson in telling the story beyond the shop

kkThis photo shows a tweet from Kikki.K yesterday pitching Father’s Day gift items. Note the use of yellow. This connects with their current yellow window display that I wrote about here on the weekend.

The tweet is a good example of consistency in marketing, especially consistency of a focussed pitch from the shop to social media. This helps leverage the investment in a themed promotion.

Note: it is Father’s Day in the US on June 21.

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marketing

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