We have had team members colouring at the counter this week, to show off a product we are promoting. Instead of posters and other usual activity to promote the item, we have engaged with it as people would at home. We’re selling plenty of stock – not only the item we are engaged with but the pens and markers being used for the colouring.
We have even had customers join in.
There is plenty in the average newsagency to engage with in this way, especially in the stationery and art departments.
It is easy to say there is not enough time to do this. However, you don;t actually have to compete the task. Even having the items there, sitting at the counter while you serve can have people notice product they otherwise might have missed in the shop.
I see this practical in-store engagement with what we sell as a marketing activity. This is another small step we can take to grow sales and customer retention in our businesses. Success comes from many small steps.
Try this yourself – go find something you and your team can engage with at the counter. have fun. Show that your business is different to others selling the same product.