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Does the Bauer’s Reader Rewards program have a future?

IMG_6827 (1)I was surprised to see this header card promoting the Bauer Reader rewards program in a newsagency recently as I thought it had died a natural death. A Bauer insider told me a three months ago the company was pulling the program for lack of return on investment. I didn’t write about it at the time as I thought I’d wait and see. Having not seen any promotion in-store as I visit newsagencies I figured it was being quietly withdrawn. Then, a couple of days ago, I was in one newsagency where it is given good real estate. hence my question: Does the Bauer’s Reader Rewards program have a future? With small up-take in the channel and apparent limited shopper engagement I wonder how much longer it can continue.

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