On the Run is a strong petrol and convenience group in South Australia. Their tag line is compelling: we never close! This must be confronting for newsagents nearby to OTR outlets as they offer more newsagency lines. Their magazine range is broader than is usual for a petrol or convenience outlet. They have lotteries too. Plus bread and other daily staples. I’ve also seen cards and some gift lines.
I am not sure when they first got lotteries or how the move was ‘sold’ to newsagents. The OTR approach is far superior to what 7-Eleven did and what Coles Express has in some stores.
To me, the best approach for competing with OTR is to not swim in the same ocean, to not play in the convenience space.