The best place for us to attract Facebook followers for our businesses is outside our businesses. I use Facebook to attract new shoppers more so than for speaking with existing shoppers. That goal was behind a boosted post over the weekend when I pitched three magazines aimed at mums: Practical Parenting, Mother & Baby and Fete Kids.
Reaching 3,694 Facebook users nearby to the shop over two days for a few dollars was worthwhile. It is part of a regular campaign to pitch the business to people who don’t shop with us today, to drive new traffic.
It is important to me to run these micro marketing campaigns for some of our core products, like magazines. When I do promote magazines, I tend to focus at least in part on titles not available in the supermarkets in the shopping centre.
While magazine publishers prefer to see us create billboard type displays in our shops, I think promotions like I have just done on Facebook are far more valuable for the newsagency and the magazines we sell.
I do Facebook promotions on Saturdays and target different market segments each time. Last Saturday I did a Sluban promotion and ordered extra stock from GNS. I sold approx. $500 worth of stock I would not have normally sold in such a quick time frame with a good markup.