Yesterday, I searched for stationery using my phone and while there are three newsagencies less than 1km from where I was standing, none appeared in the results. This is not uncommon. I do searches like this when I travel and it is rare a newsagency appears in the results.
If your business does not come up in mobile device search results you are missing business.
Each of us can do this search for our own businesses and we can fix any deficiency our search reveals – yet too many do not do this.
Whether we come up in search results or not is 100% on us.
Can you find your business?
I chose stationery for my search because newsagents are quick to complain about stationery wholesalers. If your business cannot be found by the millions of Australians who search for products online you need to fix that before complaining about your suppliers.
Make sure your business can be found and make it easier for new traffic to beat a path to your door.
Us older newsagents don’t have enough knowledge to use a lot of new technology and there is no one in remote areas to teach us.
Carol, age is not a barrier nor is your location. If you are in a group them can help with this. If not, there are free online tutorials. But I think they are not necessary. Just get started.