While the margin we make from newspapers is too small, the traffic is good. In addition to placing newspapers further into the business, I encourage newsagents to think carefully about what they place next to newspapers, to make the most of the traffic.
This photo shows the placement in one of my newsagencies as at yesterday. On the right of daily newspapers we have foreign language newspapers. Immediately on the left we have a Pacific Magazines stand pitching five popular titles. Next to that we have the Hallmark Avengers range.
As with all good floor placements, we change adjacencies with newspapers regularly – to make the most of the traffic.