What products are lucky for you at the newsagency counter? I am talking here about items shoppers purchase for luck, like elephants, turtles, crystals, dolphins and buddhas. Choose the right item for your area and it can sell and sell.
Adding a $9.99 item to a basket on impulse and with a 60% GP can be an terrific add on and deliver valuable margin dollars.
One way to drive success is to consider how you display them. In some situations, a display with plenty of stock helps whereas in other situations an impression of scarcity works better. You need to work our what works best in your own situation.
Recently, we bent big with elephants. Everything sold, easily. What works for you?
We have lucky elephants that we got from GNS and we can’t keep up with demand for them. They come in boxes of 12 and in the past 2 months we have sold 8 boxes just by having them on the counter.
Jess, just called the QLD GNS and they have no record of the lucky elephants. Do you have a GNS code?
Cheers
GNS code 52840 in WA is for “Lucky Elephant mini 4 asst”. I too have sold many. Everyone that bought one has or will win a Lotto prize, guaranteed 🙂
Thanks Dean