If you carry products that are added to with new launches consider offering pre-sell opportunities where by your customers can lock in orders well in advance of the release of new product. Take a deposit, track their pre-order and let them know the progress of delivery.
This locks your customers in before your competitors get the product on their shop floor.
I class this as a marketing tip as the pre-release pitch is part of marketing – it gives you a reason to reach outside your business and connect with shoppers based on their interests.
We promote pre-release orders with flyers, via social media and by connecting with customers we know the new range will appeal to. Each time we find new shoppers, many of who comment on the value of the service.