While we are still to see what WH Smith will more fully look like and do in retail in Australia, in New Zealand I see plenty of WH Smith branded products available. In the Whitcoulls bookshop / newsagency businesses, for example, they are a considerable range of WH Smith products.
I think this is the key interest of WH Smith in Australia – retail outlets for items they source directly from factories around the world. It is why I think the current number of stores they have is not enough for their longer term plans.