It’s how you pitch the loyalty offer in the newsagency that matters

Here’s a brief training video I shot for my software company last week explaining to retail employees how to hand out a discount vouchers. I am sharing it here as it illustrates the importance of getting the pitch to customers right. A brilliant loyalty program pitched poorly can fail. By sharing the video I hope more newsagency employees engage with loyalty offers in the business.

While the video talks about my software, key principles in the video can apply to any over the counter loyalty pitch.

I am finding brief videos like this one work well in training retail employees across a range of retail channels, especially at driving consistent engagement – which is a massive challenge in independent retail.