Passion is powerful in retail. Get a staff member who is passionate about something you sell and sales will benefit. Offer products that connect with the passions of customers and you are certain to see good sales. Passion is powerful.
It is important to look at product selection as a marketing activity. You can define your business and determine who you market to through your product selections.
Take this AC/DC jigsaw. We have people who love AC/DC who now love us even more for sourcing this jigsaw puzzle for them. It is especially timely with the band in the news in recent times.
Following the passions of customers and employees is one way you can explore beyond the traditional for your business.
THE greatest Rock ‘n’ Roll band on THE planet…….”Angus, Angus, Angus”