Each time I see Inside Out on sale at Coles for $2.00 less than the price elsewhere including newsagencies I am reminded to early return my stock. There is no point in me offering a title which is consistently discounted by the publisher in my nearest competitor.
I had some of the Coles stock delivered to me once. As the Coles price/branding is incorporated in the cover artwork, I had to have them replaced before I could put anything on the shelf.