This photo shows a new approach in a Coles supermarket to newspapers and magazines. This stand is located inside the main door with another near a rear checkout and more magazines located in their traditional magazine department.
This front entrance placement serves the shopper not going deeper into the business, the type of shopper who may usually have purchased these top selling everyday titles from the newsagency a few doors away.
If your newsagency is near a Coles, check whether they have made any changes like this and consider whether you should respond to ensure the relevance of your offer of top selling magazines and newspapers.
While it frustrates me to see what Coles has done here, it is competition – we have to compete more effectively.