Pacific Magazines has advised newsagents there will be an updated version of the current issue of New Idea – with coverage of the recently arrived royal baby. This is an opportunity to raise awareness of New Idea later in the week.
This issue is an updated version of New Idea (cover-dated 11 May), featuring all the official royal photos! Note this is part 2 of the split distribution, and will be delivered THURSDAY.
I have asked Bauer Media about their plans and they advised they would let me know once they have a decision specific plans.