I noticed Typo is selling wrapping paper from the card stand they have placed at the entrance to their stores.
Newsagents with a Typo store in their area ought to take a careful look not only at their cards and wrap but also at their stationery lines as this is a competitor to be reckoned with.
The typical Typo shopper is female from mid teens through to thirtysomething. It is a loved brand.
The Typo pitch is all around value – giving theimperession shoppers save when they purchase there. Having tracked back a couple of items, Typo is not cheap. But thanks to excellent marketing and a terrific in-store experience that is not noticed.