I’m not sure when this happened: Ikea is in the social stationery business in a big way with colour-themed ranges. Their offer is a bit like Smiggle for a slightly older than Smuggle age group. Their n’store display and packaging is identical to what we can see in Coles right now for similar products.
Smuggle, haha that made me laugh.
Fixed.
I thought it was hilarious that you were having a dig at them.